Privacy Policy
Last updated: 16 August 2026
Precious Minds respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how Precious Minds Project and Precious Minds Collective (“Precious Minds”, “we”, “us” or “our”) collect, use, store and disclose personal information, including information collected through our website, Facebook, Instagram, Meta advertising campaigns and other communications.
1. Information we collect
Depending on how you interact with us, we may collect information including:
your name
email address
telephone number, if provided
general location information, where provided or available through advertising and analytics platforms
information you voluntarily provide through enquiry, registration, survey or expression-of-interest forms
information about your interest in Precious Minds, Candy Bar Lite, product trials, research, partnerships or future product availability
website usage information, such as pages visited, referring source, device and browser information
advertising and campaign information, including whether you arrived through Facebook, Instagram or another advertising source.
We aim to collect only information that is reasonably necessary for our activities.
We do not ask you to provide sensitive personal information through our lead-generation forms.
2. Meta, Facebook and Instagram lead forms
We may advertise Precious Minds or Candy Bar Lite through Meta platforms including Facebook and Instagram.
If you submit your details through a Facebook or Instagram lead form, Meta may provide the information you submit to us in accordance with your selections and Meta's own terms and privacy practices.
Information collected through these forms may include your name, email address, telephone number or other information clearly identified on the form.
We use this information for the purposes described when you submit the form, including to:
register your interest in Precious Minds or Candy Bar Lite
provide project and product updates
contact you about research, pilot programs or product testing opportunities
respond to enquiries
communicate information about future product availability
understand interest in the Precious Minds project.
Submitting a lead form does not create an obligation to purchase any product.
3. How we collect personal information
We may collect personal information directly from you when you:
complete a form on preciousmindsproject.com
complete a Facebook or Instagram lead form
join our mailing list
register your interest in Candy Bar Lite
contact us by email or through social media
participate in surveys, research or feedback activities
communicate with us about a partnership, pilot or other opportunity.
We may also receive limited information automatically through website analytics, cookies, tracking technologies and advertising platforms.
4. Website analytics, cookies and Meta Pixel
Our website may use cookies and similar technologies to understand how visitors use the site and to measure the effectiveness of our communications and advertising.
We may use technologies such as the Meta Pixel and website analytics tools.
These technologies may collect information about actions taken on our website, such as:
visiting a webpage
arriving from an advertisement
submitting a registration or enquiry form
device and browser information
approximate location
campaign and referral information.
This information helps us understand whether our advertising is effective, improve our website and measure registrations or expressions of interest.
Meta may also process information collected through Meta technologies in accordance with Meta's own privacy policy.
5. How we use your information
We may use personal information to:
communicate with you about Precious Minds
provide information about Candy Bar Lite
manage expressions of interest and waitlists
provide updates you have requested
recruit participants for future pilots, trials or research
respond to enquiries
improve our products, services and website
conduct research and analyse general audience interest
understand the performance of Facebook, Instagram and other advertising campaigns
maintain our business and administrative records
comply with applicable legal obligations.
We will not use your personal information for an unrelated purpose unless permitted by law or we obtain appropriate consent.
6. Email and marketing communications
If you choose to receive updates from Precious Minds, we may send you emails relating to the project, Candy Bar Lite, product development, research, pilot opportunities or related Precious Minds initiatives.
You may unsubscribe from marketing communications at any time using the unsubscribe link provided in our emails or by contacting us.
Unsubscribing from marketing communications will not prevent us from responding to an enquiry you have made or sending communications that are reasonably necessary in relation to an existing interaction with you.
7. Sharing information with service providers
We do not sell your personal information.
We may disclose personal information to trusted organisations that help us operate Precious Minds, including providers of:
website hosting and website services
email and mailing-list services
customer relationship management systems
advertising and analytics services
cloud storage and information technology services
professional, legal or administrative services.
This may include platforms such as Meta and Squarespace where those services are used by us.
These providers may process information on our behalf or under their own applicable privacy terms.
8. Overseas processing
Some technology, advertising, analytics, cloud and communications providers we use may operate infrastructure or process information outside Australia.
As a result, personal information may in some circumstances be processed or stored in other countries.
Where applicable, we take reasonable steps to use reputable service providers and manage personal information consistently with applicable privacy obligations.
9. Protecting your information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. How long we retain information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, our legitimate business and record-keeping requirements, or applicable legal obligations.
Information that is no longer required may be deleted, destroyed or de-identified where appropriate.
You may ask us to remove your details from our marketing or expression-of-interest database at any time.
11. Children
Precious Minds is focused on creating better technology experiences for children and families. However, our website registration, mailing-list and advertising lead forms are intended to be completed by parents, guardians and other adults.
We do not knowingly seek to collect personal information directly from children through our general marketing lead-generation forms.
If you believe a child has provided personal information to us without appropriate parental or guardian involvement, please contact us.
12. Access and correction
You may contact us to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.
We may need to verify your identity before fulfilling a request.
13. Privacy concerns and complaints
If you have a question or concern about how we handle your personal information, please contact us.
We will review privacy complaints and respond within a reasonable period.
If applicable, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).
14. Changes to this policy
We may update this Privacy Policy as Precious Minds develops, our services change, or our legal and technology requirements evolve.
The latest version will be published on our website together with its most recent update date.
Contact
Precious Minds Project / Precious Minds Collective
Website: preciousmindsproject.com